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What constantly amazes me is how all the woke stuff came about and how quickly it seems to have taken hold. I'm 63 and none of this nonsense existed through most of my life yet it has become mainstream in the last 10 years or so. Has my generation failed so badly that it did not bother to instill core values into our children so they had so few core values to pass on to theirs? The fact that this Jaguar ad exists means there are people out there who believe this nonsense and are so unaware of what the majority think, or simply do not care that we are in for some very dark times.

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I was thinking this last night. The world we grew up in was yesterday yet seems light years away.

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Unfortunately its installed from school, then worsens at the University gates,I have 4 children, 3 of which have trades work long hard hours 7 days a week and dismiss this utter rubbish, the one that went to Uni (also works 7 days a week most weeks) but is utterly full of it,much to her siblings amusement!

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Isn't that revealing - the trades aren't brainwashed into this BS. And are earning far more than the graduates probably will!

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And it's this lot that Starmer thinks will fight battled hardened Russkies to defend our wonderful 'democratic' society. I gave up on them all during the 'covid' years, the scales finally falling off my eyes.

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A lot has been said about dysfunctional parents and the intrusion of socialist or even communist dogma in early education teaching, reinforced during the latter stages in the soft studies both in 6th form then university. Much of that may be true, but I recall during my O-level and A-level years there was much rebelliousness being shown on tv news and drama. Somehow many of those who had such views have gone on now into positions of power and have used their positions to gain much for their beliefs. The same for those writers in the mass media, where partiality is so much in evidence (the BBC in particular, with such a wide and global audience). Starmer has come in and, with his majority in Parliament, is with gusto thrashing about to create a new nation, one without respect for its history and culture, nor for its conservative values. His idea of the future has been fused with UN Agenda 30, and is looking ahead to completion of the Net Zero agenda. That the remainder of the world is beginning to wake up to the enormity of that project, and to recognise the scam it is, has yet to even dawn on him and his henchmen and henchwomen.

So good old UK will face increasing costs in their living in this sceptred isle, and facing increased unemployment as businesses in both urban and rural areas collapse under the weight of Starmer’s government’s race to create the changes he wants.The politicising of the Institutions, including the so-called police service, is all but complete. Where opposition may exist, it will be neutered. Where this will end is anyone’s guess.

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There’s a lot of madness about these days. Apart from anything else, it’s a kick in the teeth for existing ICE Jaguar owners as the resale values of their cars will plummet because nobody will want to be associated with such wokery.

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Hilarious 🤣.. xx

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Thanks, yeh to the point. Agenda 21-30 is fully underway , they are desperate for WWIII too . The agenda appears to be to destroy the UK and European car manufacturing in order to flood the market with chinese models whilst making car ownership (bar the rich) a thing of the past . You will rent your car at a rip off price and you vill be happy

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It does seem to be utterly in step with agenda 2030. And as you say, this is now all evidently to China's advantage. What is the play here..?

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A true shame that a company would destroy its own reputation, especially one with such a long and storied one as Jaguar

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It's got to be deliberate.

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Our family run (def non-woke) pressure die casting business used to make the jaguar for the front of the cars plus handles etc. Back in the 60's all car manufacturing was imploding even then.

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Brilliant article, Tom! Cheers.

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thank you Mark. I hope your colander has charged now

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